Welcome to another edition of TXHT Jersey Share, where today we take a look at the Vancouver Canucks rebrand in the late 1990’s which was spearheaded with the signing of Hockey Hall of Famer Mark Messier.
During the 1997 offseason the Canucks would make a huge splash signing Messier to a three year contract, and when introducing him would also unveil new uniforms. Moving away from the iconic Black Skate jerseys to a new navy, silver, blue, and maroon color combination that would also feature a new logo with the Orca breaking out of the C to imitate one jumping out of the water.
It was a very sleek design, but a departure for the team’s identity the previous 20 years, and they would wear this look for 10 years before rebranding again in 2007 under the Reebok Edge style. Messier would only play three turbulent seasons for the Canucks before returning to the New York Rangers in the 2000 offseason. This jersey would also get a minor touch up in 2003 which would see them add the Rink and Stick logo to both shoulders.
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